We know from archaeological evidence that makeup was used for the first time by Sumerians 5,000 years ago. However, unlike today, ancient civilizations used makeup in a far more different way – it was used as a marker of wealth to define social status or to appeal to the gods. Only during the Roman era did makeup gain a new purpose: to revitalize one’s beauty and lifts the spirit. Since then makeup has blossomed into a dominant force, playing a major role in the daily skin care regimen of most individuals.
Over the years, the beauty industry has gone through countless changes and 2020 has taught us that anything is possible.
Sure, we were stuck inside almost throughout the year, but still the global beauty industry has somehow responded positively to the crisis.
This is why the beauty industry’s leading experts are very hopeful for 2021.
So, let’s take a look at the forecasted beauty trends experts have been predicting for this year.
#1. Elevated Hygiene
It’s not what you expect to be in the most glamorous beauty category, but hey, where there is a necessity, there is beauty.
For the first time, beauty brands have switched to producing hand sanitizers and other cleaning agents. In order to survive, some companies even provided free beauty services to frontline response workers.
#2. Au Natural
Despite the crazy experimental makeup trends that have appeared over the recent years, today we find that many are increasingly turning to the au natural look.
Gone are the days of wasting 1-2 hours of applying a full face of makeup.
Wearing almost naked skin, without a trace of lipstick and eyeshadow is a look that has been gaining strength for a very long time and has now established itself as a top trend this year.
So, ditch the stodgy foundation and go for the cream-based concealers.
#3. Plant-Based Skincare
For thousands of years, plants have been used in matters of health, personal care, and overall body and mind wellness. Extensive research has proved that incorporating more plants in the skincare diet can ensure long-term skin health and radiance.
Aloe vera skin care products, for instance, have a long history of use as a skin moisturizer and for helping to fight acne, slow down the signs of aging and relieve skin irritation. This is due to the fact that the plant contains specific enzymes, antioxidants and vitamins that act on the body in unique ways.
This is merely one example out of thousands in regards to how plant-based products seem to consist of a bounty of wellness for those who are willing to use them.
#4. Sustainable Skin care
This year, we are demystifying the beauty industry, revealing how beauty brands are promoting planet-conscious consumption and promising non-toxic and organic skin care products.
How are the ingredients for beauty products harvested?
What is the packaging made of?
Can the skin care products be recycled?
As sustainability continues to become a growing priority for many, customers are less interested in the products and more in the manufacturing process.
And, as the benefits of eco-friendly beauty products extend beyond and above, so does the natural cosmetics market.
#5. 80s Trends
Hot beauty trends from the 80s can be mostly remembered as creative, bright and loud.
The era was filled with the vibrant blush on the cheeks, bold lipsticks, bushy brows, untamed eyebrows, multi-colored and bright blue eyeliner.
Believe it or now, but beauty experts expect 2021 to redefine the return of 80s vibes.
#6. Faux Freckles
Whether you are a natural freckled lady or need to fake it till you make it, freckles are now statement-making trends.
If you don’t have them naturally, you can fake the look with freckles pens, brown pencils, waterproof eyeliners or henna.
Ready for some coming beauty trends? Read the second part to learn more.